A partner in the field, from seed to sale
Founded in 2021, Leafyard is a Zimbabwean contract farming company supporting tobacco and sesame growers with inputs, agronomy, transport and a ready market.
Rooted in Zimbabwean contract farming
Leafyard was co-founded at the end of 2021 by Reeds Mubariki and Tatenda Tinarwo, two leaders with deep experience in tobacco, cotton and grain contract farming.
Today our field team works across all of Zimbabwe’s tobacco growing regions. We supply inputs, give agronomic advice and transport our growers’ crop to our buying floors in Harare, Rusape and Karoi. Through a sister company, we also run a growing sesame contract farming scheme.
We are committed to creating value for all our stakeholders in a way that is ethical, legal and transparent.
What we stand for
- Grower loyalty: high-quality agronomic services and dependable farm inputs
- Efficiency: modern grower monitoring tools that keep costs down
- Partnership: strong relationships with every stakeholder in our programme
- Integrity: ethical, legal and transparent in everything we do
Built season by season
From a new venture in 2021 to one of the leading indigenous tobacco contractors in Zimbabwe.
-
1
2021
Reeds Mubariki and Tatenda Tinarwo co-found Leafyard.
-
2
2023
Our sesame contract farming scheme is launched.
-
3
2023–24
3.5 million kg of tobacco bought. Ranked 3rd among indigenous tobacco companies.
-
4
2024–25
7 million kg bought, beating our 5 million kg target.
-
5
Today
Our grower base has doubled from 1,500 to 3,000.
Four things growers can count on
Presence
A field team across all of Zimbabwe’s tobacco growing regions, visiting farms throughout the season.
Complete support
Inputs, agronomic advice and transport from one partner, so growers can focus on their crop.
Accountability
Our Grower Management System, regular field audits and officer visits keep every contract on track.
Experience
Leadership with decades of combined experience in tobacco, cotton and grain contract farming.
Leafyard in figures
Steady growth in volumes, growers and market share.
The people behind Leafyard
Our executives bring deep experience in contract farming of tobacco, cotton and grain crops.
Reeds Mubariki
Co-founder & Operations DirectorReeds began in contract farming in the cotton industry in 2003, rising to business manager, before moving into tobacco as Operations Manager at Ethical Leaf Tobacco. He co-founded Leafyard in 2021 and oversees all of its contract farming activity, including its sesame sister company.
Tatenda Tinarwo
Co-founder & Finance DirectorA pioneer of small-scale tobacco contract farming at Ethical Leaf Tobacco, Tatenda led finance at Ethical Holdings and was Finance Manager at Petrana t/a Bindura Tobacco. He holds a bachelor’s degree in Accounting.
Masimba Musanzika
Financial ControllerMasimba spent more than ten years as a Business Accountant at The Cotton Company of Zimbabwe before joining Leafyard as Financial Controller in 2025. He holds a bachelor’s degree in Accounting from Bindura University.
Spencer Wadzingenyama
Head of Sesame Seed ProjectWith over 25 years in agricultural management and contract farming, Spencer has grown our sesame project into a sustainable business, exporting more than 400 tonnes of sesame seed in the 2024 and 2025 seasons. He holds a Diploma in Business Leadership.
Grow with Leafyard this season
Talk to us about a tobacco or sesame contract, farm inputs, or selling your crop at our Harare, Rusape and Karoi floors.